To keep up with competing websites, copywriting for your website needs to become a priority. Copywriting is exactly what it sounds like: producing written content to post online. A bevy of advantages come with copywriting, primarily boosting search engine ranking, and directing more traffic to your site. Apply these tips to start copywriting effectively.
Write new, meaningful pieces. Any time you sit down to write, make sure your content is fresh and has a purpose. Never copy and paste content from one page to another, or someone else’s Web site. Search engines, such as Google and Yahoo, will not rank copied content. Besides, stealing content is a questionable practice, and would have the adverse affect of linking to another site instead of your own.
Regardless of where you post the piece, make an effort to make it informative and unique to the site. All of your work should contribute something and make reading it worthwhile. Generating consistent content can be difficult. When you find you have a block there are sites, such as iCopywriter.com, that will generate SEO laden copy for you. The copy can then be edited to your particular standards. The point of copywriting the material will be null and void if nobody reads the copy. So, if you need help get it.
Repetition is good, to a point. There’s no problem targeting certain words or phrases, but don’t abuse keywords. Too many of them won’t earn a ranking. Keep pieces focused to the respective website as well as any visual aids that accompany the post.
Edit your first draft. This tip sounds like a no-brainer, but in an age of quick-turnarounds and the ability to share content immediately, editing tends to be overlooked. First drafts are littered with spelling, grammar and syntax mistakes. Readers will be focused on the mistakes of the content instead of the merits of the content. Pay close attention to misused words, sentence structure and placement of keywords or phrases. Little mistakes make posts appear amateur. Don’t let this happen to you.
Include links where appropriate. Search engine optimization hinges heavily on other web sites that have links to yours own. When you write, find places to insert links to pages on your web site. However, don’t overdo links to your site. Bombarding a post with links is not subtle and it’s distracting. Try to limit one link per hundred words. Dropping links is a great way to make strides in the rankings and encourage traffic to you site.
Applying these basic tips can help you copywrite with a purpose. Focus on generating fresh content. Brainstorm several times a week to come up with topics. Then write, edit, link drop and repeat your way to successful copywriting.