Google Adsense provides adverts in both text and graphic format. Which is better? Visitor are used to graphic advertising. and have programmed their selves to ignored them. Text adverts are less seen, but those who do see them, usually read them and are more likely to click and made sales.
Graphic advertising is often paid per impression. This is because the advertiser may be trying to promote their brand, So big company usually use graphic advertising. They therefore are assumed to have worse conversion rates.
For advertiser, text adverts are also cheaper for the advertiser to create, where as a graphically designed advert may cost much. Text advertising appears to be the preference of the advertiser. They pay a CTR (click through rate) and only receive targeted traffic.
I’m trying experiment by creating my own text advertising from graphic advertising. You can see it at my celebrity blog. By converting into text ad, I can have three ads instead of one ad using the same space. I’ll be posting the results here.