So you now have your own ebook, and you are trying to sell it. Here’s one tip for you. Use firesale. A firesale is a kind of sales promotion where a thing is first sold at an extremely low price and then after every few days, the price is raised. This occurrence generally lasts for about seven days and then the offer is terminated forever.
For example, if you are having a firesale for a E-books, the sale will last for seven days. The price structure for the firesale of the E-books could be like this:
- Day 1 $10
- Day 2 $15
- Day 3 $20
- Day 4 $25
- Day 5 $30
- Day 6 $35
- Day 7 $50
The idea of the firesale is to make use of human fear. Everyone wants to partake of the offer for the fear of losing out on such a great bargain. It is human nature to want things at a discounted price, and firesales target this instinct, making people buy things on an impulse even though the things might not be required immediately. You can then make the last day price much higher to take advantage of this human fear.
A firesale would be successful if it was based on the successful publicity of the products and also attract buyers to test those products and then buy them when satisfied. You can sold at the product for less than half price. In this way, the products get a lot of visibility and create awareness.