Introducing Yahoo! Web Analytics

Yahoo has announced that they’ll begin to roll out Yahoo Web Analytics (beta) on a limited basis beginning this week. The service has already been made available to Yahoo advertisers and third-party application developers who build widgets and other mini-apps for Yahoo! users. Next step of the deployment will be Yahoo! Small Business, whose 13,000 hosted e-commerce customers can get set up just in time for the holiday shopping season at the click of a button.

Yahoo! Web Analytics is born from the acquisition of IndexTools in May. It provides powerful data and insights reporting that help website owners evaluate their marketing performance and tweak their website designs. They’ll get custom real-time reports and graphs that help them slice and dice metrics like sales, page views, and sources of traffic and ultimately identify ways to amp up their visitor satisfaction.

From their FAQ, Yahoo! Web Analytics is different from others in three key areas:

  1. The Value of Real-time Data: While some analytics products provide data 24-48 hours after collection, Yahoo! Web Analytics reflects data within minutes of collection.
  2. The Power Of Raw Data: While some products store aggregated data, which restricts the usefulness of the data to pre-created or canned reports, Yahoo! Web Analytics stores data in non-aggregated raw form.
  3. Ease-of-Use and Flexibility: ! Web Analytics enables easier analysis of website data by allowing you to filter and segment data using intuitive drag-and-drop features.

For more information, please visit and their FAQ.

Oct 9, 2008 by
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