How to Start a Business Website

Starting up a website as a business is a bit different from starting one for your personal endeavor. There are some things you need to address when in starting a business website. This article will guide you how to establish a business website in the right way.

1. Choose the right web hosting partner

There are so many web hosting providers today – a bit too many, I think. Choosing one would be a trivial task. I suggest you to read web hosting reviews for a start. I recommend you to then look for Hostgator and Go Daddy Reviews, as I consider both as hosting companies with strong reputation.

2. Choose the right domain name

Not all domain names are purposed the same. Sure, you can buy any TLDs available, but bear in mind, the top three are always .com, .net, and .org. Unless you want to start a website using smart name, like Visual.ly, Chime.in, etc. – or you start a local website with AddLink.us, ApartmentGuide.ca, and the rest, please refrain using other TLDs than the big 3 I mention.

3. Use the right CMS (Content Management System)

Unless you want to create a website with static pages that you are not planning to update for a long time, I recommend you to use a Content Management System (CMS). There are plenty of choices, but some of the most popular ones are WordPress (self-hosted,) Joomla, Drupal, etc. I – of course – recommend WordPress as there are plenty of extensions to make your basic installation more powerful.

4. Use quality website design template

Whether you are using a template design or hiring a designer, be sure your website front-end design is top-notch, for some obvious reasons: It’s the first and foremost thing your visitors see when they visit your website. It yours is, um, not pleasing to the eyes, no matter what services or products your sell or what information you present, your design will naturally repel your visitors.

5. Optimize your website performance

Did you know that visitors only willing to wait for an average of 4 seconds for a page to fully loaded? That means your web pages should be able to be loaded in less than 4 seconds, or else, you end up losing potential customers. Of course, there are some exceptions, for instance if your site is a design site, then there should be more graphical elements displayed on your sites. However, you can still optimize your site loading time using various methods: Page caching, using image sprites, combining CSS/Javascript codes for less loading time, and sign up for a CDN (Content Delivery Network) to serve your site from a third party location for better loading speed.

There are endless tips on how to start a website properly, but those 5 are the must-do if you want to use your website for business purposes.

Apr 22, 2012 by
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