Persuading a client to hire you for their web design needs is not about trying to be the fastest or the cheapest. Clients need to know that they are able to rely on you so you need to start building a trusting relationship before the hire takes place.
Experienced web design professionals such as Quikclicks know how important it is that a client trusts what you are telling them. This means that you have to be honest with yourself in the first place. Let’s start by taking a look at what we mean by this.
1. What does being honest with yourself mean?
If you are looking to persuade clients to invest in your web design service then it can be very tempting to tell them what you think they want to hear. The problem is that this is not the best way to gain trust if you are unable to deliver on your promises. Remember that clients do not want you to quote an unrealistic price or timeframe; they want to have an honest discussion with you about what can be achieved within their budget. This is why you have to be honest with yourself about what you can realistically achieve. Once you have done this you can be honest with the client.
2. Why is being honest with the client so important
If you start off by overstating what you can achieve then you are likely to come unstuck along the way. This is not going to help you keep clients engaged, nor is it going to be helpful in attracting new clients. It’s also important that you provide clients with honest feedback on their projects; if you do not think that something is a good idea then say so. This is one of the best ways to gain the trust and respect you need when developing relationships with clients.
3. The importance of communication
If you want to encourage people to hire your web design company then you need to ensure that you communicate with clients in the right manner. Simply having conversations by email is not the best way to develop a good relationship with clients. Ideally you should aim to meet with the client face to face on at least a couple of occasions. If this is not possible then you may want to consider a meeting using Skype or, at the very least, speaking over the telephone. You are able to develop a far better understanding of the client, and they of you, if you actually speak.
There is no shortage of web design companies available for hire so if you want to attract and retain clients you need to make sure that you stand out. Trust is one of the biggest factors when it comes to someone hiring a web design expert. This is why it’s so important to have conversations with clients and to be honest with yourself and with them.