Google’s Search Engine Optimization Starter Guide

Two weeks ago, Google released a search engine optimization starter guide for webmasters.

Here are guide taken from there:

Pages Title

  • Create unique, accurate page titles
  • Accurately describe the page’s content
  • Use brief, but descriptive titles

“description” meta tag

  • Accurately summarize the page’s content
  • Use unique descriptions for each page

Structure of your URLs

  • Use words in URLs
  • Avoid having deep nesting of subdirectories like “…/dir1/dir2/dir3/dir4/dir5/dir6/
  • Avoid using directory names that have no relation to the content in them.

Site navigation

  • Create a naturally flowing hierarchy
  • Use mostly text for navigation
  • Use “breadcrumb” navigation – A breadcrumb is a row of internal links at the top or bottom
    of the page that allows visitors to quickly navigate back to a previous section or the root
  • Put an HTML sitemap page on your site, and use an XML Sitemap file
  • Have a useful 404 page


  • Write easy-to-read text
  • Stay organized around the topic
  • Create content primarily for your users, not search engines

Anchor text

  • Choose descriptive text – The anchor text you use for a link should provide at least a basic
    idea of what the page linked to is about.
  • Use short but descriptive text

Heading tags

  • Avoid erratically moving from one heading tag size to another
  • Avoid excessively using heading tags throughout the page


  • Use brief, but descriptive filenames and alt text
  • Avoid using generic filenames like “image1.jpg”, “pic.gif”, “1.jpg” when possible
  • Supply alt text when using images as links
  • Store images in a directory of their own
Nov 25, 2008 by
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