According to websitemagazine, online ad spending will drop in the first quarter of 2009 for the first time since the dot-com bubble burst in 2001. Search ads increased in Q4 2008 by 10 percent, but display ads fell 18 percent and classified ads fell 7 percent. Future prediction that search ads will see a drop, while display and classified ads drop even further and a slow recovery will probably occur in mid-2009.
For you advertisers, this may signal a good time to renegotiate rates. For you who haven’t advertise this is a good time to do so. You can have lower rates for your ads. For publishers, this may be a good time to consider advertising alternatives, like site sponsorships and paid blogging opportunities.