Ask your web designer, “Do you help me in reaching my target?, Do you do Search Engine Optimization?”
Search engine optimization (SEO) is the technique of attaining a high ranking in search engines via your site code to make it more search engine friendly. Website are build to help people reach their target, like selling products. Many people search product by looking at search engine. So what’s your rank in google for your targeted keyword?
Most of web designer (not web developer), usually do not help you in getting high rank in search engine. Lots of web designer does not have a clue about SEO. What they sell is website beauty. They will convince you to build expensive, flashy sites, and sites with beautifull design. If you have a big company, then it is OK. People has already know you. But what if you are a small company? You will need SEO to help your future client to find you.
To have good SEO on your website, your web designer need to put your targeted keyword on your page title META tags, and content. They should also consider the keyword density in your page. Too much keyword will be considered as spam by google.
Remember, users generally only explore the first and second page of search results. If you site isn’t in the top 20, you won’t be found.
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I think it is important to find a company that can design your site to fit in with SEO. Many web designers use methods that work for them but are bad for SEO. If you can combine the two with an effective website you will be a step ahead of the competition.
I think most web designer’s do not incorporate SEO techniques that will help your site rank better in Google. I think it is best to consult with both to make sure your site is as optimized as possible.
A company who deals in both web design and seo is the best to use. Sometimes though you have to think of them as separate entities. You can get your site designed by one company, and do the SEO with the other. Of course it’s important the designers don’t make it difficult to SEO but using flash or frames.
Yan, It's better for the designer to implement SEO-friendly practices, such as no flash or frames, less graphics more texts, etc. However to get the best of both world, I agree that specialists do their job better...
That in itself is a good argument for not doing the SEO and website design separately. The designer needs to know which practices are counter-productive for SEO. Some people today think that a site that is mostly FLASH oriented is great. Not realizing that the search engines get nothing usable from Flash.
Lynn, Agreed - Flash is NOT great at all. IMO, flash should be used if it's necessary to present something. To spice sites with Flash will only hurt on-site SEO (to some people, loading flash will turn them away from your site!)
Great post. I agree, to have SEO implemented, early in development is a good thing. If you take the time, the results are worth it.
I think a recent trend is that Web designers also do SEO. In my case, SEO is my first skill, Web design is my second skill. I have trained Web designers that work with me to follow my standards. I primary goal is ROI for my client. SEO gives me that.
I agree, Donnie - I, too, do SEO and design and offer them as a package to my clients...
if you can pair SEO services and Design together, you give your clients a chance to build a stronger relationship with your company. Great Post.
Any feedback from you?