Analyzing your web traffic statistics is very important for your internet business. From the numbers, you can determine your next strategy. Most web hosting companies will provide you with basic web traffic information, usually awstat. However, the data you receive from your host company can be overwhelming if you don’t understand it. The most important data is average visitors to your site on a daily and monthly basis.
These figures measure of your website’s visitor. The more traffic you see recorded, the better your website is. Another important figures is the average time your visitors spend on your site. If the time spent is short, it usually indicates that they did not read a lot from your website. They might think it is not interesting. So you must find out for sure, why does this happen.
You can find out the number of visitor of a particular page. If you think the page is important but visitor is low, then you know that you have to fix this. You can do this by linking to it from your home page.
Another thing you should investigate is your keywords which visitor found you at search engine result page. If the keywords are suited with your website topic, it means that you have quality visitor. They will find what they are looking for on your site, and even better, fill out your contact form or make a purchase.