Analyzing Bounce Rate

Bounce Traffic in Google Analytics means that a visitor is leaving the same page where he landed without clicking any internal link. While bounce rate is the percentage of visitors who enter a site and then leave immediately.

Bounce traffic can be considered good or bad depending on the visitor’s activity. There are two posibility when a visitor did not click any internal link. First he reads the content, and has found something that he needs. Second he did not like the content and leave without clicking any internal page.

With Google Analytics you can check bounce rate based on browsers, Operatings Systems (OS), Browsers and OS, Screeen Color, Screen Resolution, Flash version, Java support, Network location, and traffic source (by search engine, direct traffic, AdWords, etc). By looking at high bounce rate, you might found why it has high number. For example, you might have high bounce rate on a specific browser like IE, because of CSS problem which damaging website layout. You can also build a marketing plan from examining high bounce rate on specific traffic source. Do advertising that brings low bounce rate.

The ideal number of bounce rate is determine by the type of website. Portal usually have much lower bounce rates like 10-30%, because people will look for information there. While a simple sales page with ‘buy now’ in the bottom of the site usually has higher bounce rate like 70-90%.

Here are posible high bounce rate:

  • Poor content
  • Poor design and layout
  • The type ot website. Some website do have higher bounce rate.
  • Long loading time.
  • Many link to external site will have higher probability that the visitor click the link and visit another website.
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Related posts:

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  2. Analyzing Website Traffic
  3. Can you do adsense arbitrage?
  4. Wordpress plugin to rate post
  5. Internal Pagerank

15 comment(s)

  • Sep 26, 2008 by Ben Waugh

    Hello. I was reading someone elses blog and saw you on their blogroll. Would you be interested in exchanging blog roll links? If so, feel free to email me.

    Thanks.

  • Oct 1, 2008 by Does CTR affect your SERP? - Small Website Hosting - Internet Marketing

    [...] rates, it is hard to determine how much does a low bounce rates is. Previously on my post about analyzing Bounce Rate, I talk about bounce rate which is affected by the website type. Portal usually have much lower [...]

  • Nov 3, 2008 by Website Designing in Hyderabad :: Does CTR Affect Your SERP? :: November :: 2008

    [...] rates, it is hard to determine how much does a low bounce rates is. Previously on my post about analyzing Bounce Rate, I talk about bounce rate which is affected by the website type. Portal usually have much lower [...]

  • Nov 17, 2008 by Does CTR Affect Your SERP? | 1Prank

    [...] rates, it is hard to determine how much does a low bounce rates is. Previously on my post about analyzing Bounce Rate, I talk about bounce rate which is affected by the website type. Portal usually have much lower [...]

  • Jan 6, 2009 by Does CTR Affect Your SERP? | Available prdomain

    [...] rates, it is hard to determine how much does a low bounce rates is. Previously on my post about analyzing Bounce Rate, I talk about bounce rate which is affected by the website type. Portal usually have much lower [...]

  • Jan 7, 2009 by Does CTR Affect Your SERP? | Link ToHigh PR Domains

    [...] rates, it is hard to determine how much does a low bounce rates is. Previously on my post about analyzing Bounce Rate, I talk about bounce rate which is affected by the website type. Portal usually have much lower [...]

  • Jan 10, 2009 by Does CTR Affect Your SERP? | Top 1000 most Expensive keywords

    [...] rates, it is hard to determine how much does a low bounce rates is. Previously on my post about analyzing Bounce Rate, I talk about bounce rate which is affected by the website type. Portal usually have much lower [...]

  • Jan 14, 2009 by Does CTR Affect Your SERP? | Secured loans offers

    [...] rates, it is hard to determine how much does a low bounce rates is. Previously on my post about analyzing Bounce Rate, I talk about bounce rate which is affected by the website type. Portal usually have much lower [...]

  • Jan 17, 2009 by Does CTR Affect Your SERP? | How To Get HighPR

    [...] rates, it is hard to determine how much does a low bounce rates is. Previously on my post about analyzing Bounce Rate, I talk about bounce rate which is affected by the website type. Portal usually have much lower [...]

  • Feb 4, 2009 by Does CTR Affect Your SERP? | Securedloans-Site

    [...] rates, it is hard to determine how much does a low bounce rates is. Previously on my post about analyzing Bounce Rate, I talk about bounce rate which is affected by the website type. Portal usually have much lower [...]

  • Feb 8, 2009 by Does CTR Affect Your SERP? | Available PR Domains

    [...] rates, it is hard to determine how much does a low bounce rates is. Previously on my post about analyzing Bounce Rate, I talk about bounce rate which is affected by the website type. Portal usually have much lower [...]

  • Mar 27, 2009 by Does CTR Affect Your SERP? | Promote To High PR Domains

    [...] rates, it is hard to determine how much does a low bounce rates is. Previously on my post about analyzing Bounce Rate, I talk about bounce rate which is affected by the website type. Portal usually have much lower [...]

  • Nov 12, 2009 by Html to Image

    With Google Analytics you can check bounce rate, but the adsense tracking from google is not that much good. it is not very detailed. i feel google can improve things over there.

  • Nov 17, 2009 by admin

    Yes - But they are doing the homework quite well ;)

  • Nov 20, 2009 by linkads

    Interestingly enough, blogposts usually have a high bounce rate as well, due to the fact that they usually surfed in, found the information they wanted, and hit ‘back’ on their browser to where ever they came from.

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Sep 26, 2008 by admin

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