Every business needs to give customers a reason to visit their website rather than a competitor’s. But standing out from the crowd can be easier said than done. Here are some tips to help.
1. Think About What Your Audience Want
Not enough websites consider their audience. The customers you’re targeting should be the ones you’re catering for. Far too many businesses take a generic, bland approach to their website designs – they might look good, but they’re not specific to the business’s audience.
If your business targets business people, you don’t want a laid back, relaxed kind of website. And by the same measure, you don’t want a jargon-heavy, business-like website if you’re trying to engage with young customers. Most of this stuff is common sense, but plenty of business owners still manage to get it wrong.
2. Creative Content
Creating interesting content provides people with an extra reason to visit your website. This means it’s a great way of broadening your business’s appeal and reaching out to people who might not have otherwise visited your website. There are many forms your content can take, but make sure the content appeals to your target customers.
The two main types of content that businesses use to pull in new visitors are blog articles and video content. There is a third option if you’re feeling more adventurous, and that’s infographic content. The big appeal of infographics is the fact that they can be shared and spread so easily.
3. A Unique Style
Being unique is something that a lot of business owners aren’t very good at. They approach their websites from a practical angle. And being practical and functional is important, but making sure your website has an identity of its own is important too.
The first thing to do is design a logo and house style of your own. Your logo should be simple yet still let people know the name of your business and give them an idea of what you do. Then, put your logo on all your material and at the forefront of your website. You should also incorporate a couple of key colors into the overall web design too. This adds a level of consistency.
4. Focus on SEO
Making your website stand out from the crowd isn’t all about how your website looks though. SEO is a vital part of getting your website seen by people. After all, people can’t visit your website if they don’t even know it exists, can they? This is where SEO plays a big role for your business.
SEO, or search engine optimization, is the name given to the process of making your website rank higher on search engine results pages. To do this, you make sure your posts and pages are all fully optimized by making sure you use specific and relevant keywords. You have to think about what people put into a search engine when they’re looking for businesses like yours.
Put these ideas into action and you’ll stand out more in no time!