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Relaunching an Online Marketing Campaign in the Mobile Age

admin — Thu, 15 Sep 2011 04:21:03 +0000

Many small business owners are just getting into online marketing as an effective way to promote themselves in a cluttered marketplace. While most are just now setting up a Facebook page and honing their e-commerce structure; mobile marketing is becoming a more prominent way to gain customers. Here are some important things to consider when merging your existing online presence with mobile technology:

Redesigning Your Website

Your website should be considered the base camp of your online marketing campaign. You have complete control of what goes on it, so make sure to include effective messages and design. It is also important to offer both mobile site, designed specifically for smartphones and tablets which do not support software such as Adobe Flash.

You should also feature an easy to navigate header with clearly defined sections for your website. It is also vital to include the most important information at the top of your website so it can be seen “above the fold” or scroll bar. Your homepage should have an address, email, social media, and phone number lookup to make it easy for customers to physically communicate with your business.

Social Media Optimization and Web 2.0

When you are starting a social media campaign, two things usually pop into your head: Twitter and Facebook. The first thing you will want to do is plop yourself down on these websites, create a profile page and a handle, and wait for people to start the conversation. This is often the biggest flaw someone can make when getting into social media. According to Ed Abrams, Vice-President of Marketing for IBM Midmarket Business, it is not acceptable to just push communication messages out into the marketplace because consumers are creating the conversation. To really take advantage of a social media campaign, a company must engage consumers and actively listen to their feedback.

Today, sites like Yelp, UrbanSpoon, and other local review communities are becoming authorities on where to eat, shop, and entertain ourselves. If your business has a negative review on one of these sites, it can detract people from even considering the patronization of your business. Some rogue customer or Internet troll could easily slander your business, thus putting you in a tough spot. Make sure to not get totally worked up over reviews on these sites, and take information out of them to make your business better.

SEO and PPC Marketing

The two hardest marketing disciplines to pin down are also the most difficult to full understand. When implementing a PPC campaign, it is vital to consider the mobile market when bidding on keywords. According to a study by Google Forecasts, about 50 percent of retail searches during the holiday season will come from tablets and smartphones. If you are running a small store and trying to compete with big box retailers for customers, it is important to include geotagging meta data on your website and your PPC campaigns.

Mobile marketing is not yet as exact of a science as other forms of media. Make sure to take a trial-and-error philosophy along with you and try to have fun while promoting your business.

3 Must-Have Software for Internet Marketers

admin — Fri, 05 Aug 2011 06:28:30 +0000

So many people I meet in business want to get into internet marketing. But lately, its people I meet on line, on the street and in the coffee shop that are looking, too. They ask advice about how to get rich on the internet because they heard some story about a Harvard drop out that made a billion before he was 19 or something. How do you help someone like that? These are not the early adopters that were on BBS’s in the 80′s. These are people that never heard of paying five thousand dollars for an IBM PC with a 5 megabyte hard drive. They are the new comers. These are the people that are just learning. I tried to think of just the right thing to be helpful. I didn’t want to overwhelm. I didn’t want to over simplify. I wanted to think of something that would give them a start and also lead them into learning more at a gradual pace.

I came up with the idea about the basic software required to do internet marketing. If you’re going to sell on the internet, you have some minimum requirements. These are pretty much for everyone. The first and most crucial is a way to manage and send info to contacts. There needs to be a contact management system. There are several companies out there that do it all on the web so you don’t have to store any info on your local machine. This could be considered software as a service. It’s in the cloud and you can access it from any computer if you have your username and password

Another key software program would be a website or blog tool like Joomla or WordPress. These are kind of templates that let you pick colors and styles and don’t require you be an expert in HTML or any other programming language. They give you a presence without forcing you to be a programmer. Finally, I’d recommend to them some kind of a payment gateway. There are companies like Clickbank that handle all that for you. There is the ever popular PayPal and there is also a bevy of companies that let you accept payments directly on your own web site. Depending upon the approach you are using, these 3 software programs or services can make it possible to make all the money you want on the internet.

Amber Tate is a highly successful entrepreneur and writer. You can read some of her works at http://www.kanetix.ca, or you can google, “insurance quotes” for more information.

5 Important Questions for Your Internet Marketing Consultant

admin — Thu, 05 May 2011 08:18:36 +0000

When hiring out any services for your business, it is crucial to do your homework to discover how to get the best value for your hard earned dollar. Spending money to grow is one of the most important decisions you could make at any stage in the lifecycle of your business. This is especially true in the world of internet marketing. Here are 5 questions to get the wheels turning and to ask your next prospective internet marketing consultant.

Based on our needs, what exactly will you be doing for us?

Whether it’s search engine optimization, an improvement in ads, or overall strategy; know what is being proposed. Are they the ones to do the work, or are they just there to strategize? Understand the game plan and why they feel these actions are necessary. You don’t know what you don’t know, but this person does, and understanding what it will do to increase your online results is important.

How do you measure results?

It’s important to know what direction to take, but it’s also important to know when you get there. The way you measure results in a brick and mortar business might be different than the way results are viewed in the online realm. What is considered a success? It could be things like where you are ranked in Google’s search results, or local search (which is becoming ever more important according to SEOMOZ), how many visitors you have to your site, or the conversion from your online ads. Either way, discover if they’re after what you’re after.

How will you be tailoring the strategy to our specific market?

Unless you are Wal-Mart, you have a target market of some sort, or at least a primary demographic. Marketing in the same places that your customers are is an important variable in your online presence. With the popularity of things like news sites, blogs, and social media higher than they’re ever been, be sure you know how you will fit into what’s hot for your customers. It could change your business.

How can we improve Conversion?

If your business model is selling anything besides space to advertisers, you need to convert. This can range from people signing up for your newsletter or RSS feed, to actually making a purchase, or even setting up a consultation regarding a service. Whatever it is for your business, it is important. All actions to connect your customers, create a brand, or even just to spread knowledge about your industry or mission should helping you hit our goals. And for most of us, these are monetary.

How do you charge?

Knowing what you are paying for is important in any situation, but especially when you are paying for things you might be able to do yourself. For example, if someone is quoting you on creating content for your Twitter and Facebook accounts, it would be nice to know this in case you could just do it yourself, or pay an employee to do so. Know where the prices are coming from. It will also give you some perspective on what you really need and what is just fluff.

Asking important questions is a great start. But do your research, and find out what is right for you, and what is working for others in your industry. This could be the next step in the evolution of your business, or it could be a flop. Either way, it’s an investment.

How to Improve Your Internet Marketing Skills Dramatically

admin — Sat, 26 Mar 2011 14:50:27 +0000

Do you need some pointers on how to develop your Internet marketing skills via various methods, such as lucid dreaming? If so, read on.

It seems that everybody doing business on the web today claim himself as an Internet marketer. The cold, hard truth is that while many try to be one, only a handful who reaches expert status. Why? Because expert Internet marketers continuously finding new skill set, as well as new loopholes to capitalize on – and those show in results (a.k.a. money made online.)

Successful Internet marketers, in my opinion, have one thing in common: They seem to have a knack to launch products that are actually not that cutting edge. It seems that they are able to take existing methods and bring them into their test table, and start creatively adding and/or subtracting something in such a way that the new product performs better than before.

Fortunately, such skills can be acquired. Unfortunately, you can acquire it by buying their product, reading their blogs, following their tips, etc. – sure, those stuffs can help you out, but you can only acquire your Internet marketing skills by executing things. Did you practice what you read? Are you developing something new? Are you making so-so stuffs a great product? In other words, you need to get your hands dirty and get yourself fail 1,000s of times if necessary to get 1 success that will allow you to retire rich within a couple of months time.

Some Internet marketers take alternative approaches to better themselves. Some are doing self-hypnosis; some others are doing lucid dreaming; some others are doing bungee jumping to allow themselves get over challenges as an Internet marketing; plenty of approaches to help you to be better.

Whatever approaches you choose, you need to heed this important advice: Just do it. It’s useless to read dozens of Internet marketing books only to find yourself not doing any single method taught. When you improve your skills, be sure you have an end in mind – for example, when you are doing lucid dreaming to help you better your skills, don’t immerse yourself in the method itself; rather, you need to set a goal you want to achieve via lucid dreaming.

Evisionworldwide is the place to look up

admin — Tue, 04 Jan 2011 14:29:03 +0000

With the latest advancements in the field of computer technologies it is no wonder that people are looking for more and more solutions to get their hotels better ratings and popularity online. Today it is best to go to places like hotelmarketing.com, TIG Global, LuxuryRes, evision worldwide and eMax Hotel Internet Marketing to find out more about how you can make your hotels stand out from hundreds of others.

It is essential to remember that doing this in conjunction with professionals may make your revenue management push business forward and return on your investments multiple times. Therefore try to choose the best solutions for yourself and try out hotel ppc as a way of getting things going.

It is essential to let experts do it so it is a vital to choose a good company that will cater to all your needs.

No related posts.

Few Affiliate Marketing Tips for Super Profits

admin — Tue, 12 May 2009 09:54:10 +0000

There are many people who have set up quite an Affiliate marketing website to get their side businesses running and make them some hard earned cash. They try to set up an inquisitive online empire by trying to duplicate their efforts with more products and even better products. However, they have quite understood thoroughly through experience that more profit would be generated with more sales and that will only turn up with more visitors. So to get themselves recognized by these potential visitors they have started adopting techniques to get their business booming.

In the eyes of the pros there are certain details that need your ultimate attention. To drive maximum traffic you may need to do a little bit of SEO on your own. An Affiliate Marketer would not necessarily require and would not be able to afford expensive professionals to provide for its SEO services. However, a couple techniques if used effectively would reap some very tasty fruits.

Long tail Keywords – This is one method that many people do not concentrate upon but its usage is quite effective. According to a research, there are about 80% people search at search engines to buy their desired products and if one hits the nail right you turn your business to gold. When they search there are several other keywords attached to their searches that help in driving towards a niche market. This process tends to bring in more organic traffic rather than the paid ones; Therefore you are prone to see higher results.

To check out which niche long tail keyword would be best for your website to have in its Meta tags and be able to target them. Just sit on for a search through any popular search engine and search for a product with perhaps more details as a customer would think. It’s just a matter of trial and error to get that keyword phrase. When you find a particular long tail keyword that has perhaps less than a thousand websites listed but still a lot of sponsored links then you should know you have reached it.

Product selection – This is one important task as to select what kind of product you can promote best using your resources and skills. It is always better to choose a product you have knowledge about or you find it profitable. There might be different types of marketing programs that you might be following like PPC or Pay per Sale program, so it is for you to select which product could best synchronize with your type of marketing strategy.

Keep aligned to Google paid ads – It really pays off to know the kind of services that you are offered by Google. For instance keeping a track of the adsense and adwords campaigns that you might be having are the ones you could really learn from. Check your adsense account for the keywords that you get a good price for and try to use them and also adapt to changes if any by making singular words to plural.

Get backlink for your blog contest

admin — Thu, 02 Apr 2009 12:04:57 +0000

This is the very first contest held by smallwebsitehost.com and I’m very excited with this. You can enter the contest and get backlink to your blog. Yes, you can get prizes and also backlink.

You will need to perform some actions:

Register to topeasytips.com and create at least one article about “how to” do things and it must be approved. You can use an article from your blog.
Write this contest on your blog. You can get the code here.
Post your email used to register at topeasytips.com and your blog url here.

The Contest will Last from Today until the end of April and the winner will be picked with random.org.

There are 11 prizes for 11 person:

$10 from Small Website
1000 EC from Invest Money
1000 EC from Michael Aulia-Technology & Reviews
1000 EC from Hairstyle Digest
1000 EC from Movie Spoiler
1000 EC from SimplyWP
1000 EC from Isker’s Blog
1000 EC from Making Money ONLINE
One month 125×125 ad space from Season Episode
One month 125×125 ad space from Tech Blog
One month 125×125 ad space from Show Me the MONEY

Quick money from survey – How I get $20 in one hour of work.

admin — Mon, 16 Feb 2009 05:13:16 +0000

If you need to make money at home, you’ve no doubt starting looking for work at home opportunities. One of the easiest way to do it is by joining ‘Get paid to’ programs (or GPTs as they are often called). You can make money by reading e-mails, answering surveys and trying free samples. The good news is many Work at home make money doing those exact things. The bad news is that this particular industry is rife with scammers. If you are interested in getting involved with GPT programs, you’ll have to do your homework and take special precautions to protect yourself and your computer. One that I highly recommend is A.W.Surveys.

A.W.Surveys is Free and you will not be required to pay any membership fees or any other expenses out of pocket. They currently have Three Payment methods.
Option (1) includes United States Postal Service (USPS) and is Free, this option generally takes 4-6 weeks for delivery. Option (1) is available to anybody in the U.S.
Options (2 and 3) include the use of Paypal (www.Paypal.com) or (www.AlertPay.com) and is an electronic payment, this option generally takes 3-5 business days for delivery. Option (2 and 3) have a ($25) Expedited Service Charge and is taken directly from your A.W.Surveys account with us. The Expedited Service Charge is for the faster delivery time (3-5 days compared to 4-6 weeks).

You can redeem your money once it reach $75. I leave A.W.Surveys for one month, and when I login again there are six surveys. In less than one hour I finished them and got $29.5. Definately easy money!!! Most of their surveys can be done in 5-10 minutes.

You can also get $1.25 per friend you refer to A.W.Surveys.

What makes a blog so popular?

admin — Mon, 09 Feb 2009 11:06:56 +0000

I’m in a journey of making my blog the best in the world. So what makes a blog so popular. To get the answer I browse Entrecard looking for interesting blogs which are in the same niche as mine. After two days of search I found a blog, where they list the top most visited blog. So I’ve found my target. Next is to find out why it is so popular.

Through fast examination, I find out that it has PR of 6, 3,940 pages backlink at Google SERP, and 3,430 site indexed at Google. You can see that it has so many backlinks that it is bigger than the site indexed. WOW. It also has more than 48 thousand of feedburner reader.

Through sitemeter.com installed at the blog, I know that it has 41,590 page view per day. Can you imagine how much he earn from the blog? My guess more than $200 a day. The blog has great content, and very useful tips. Most of the content is from his own experience. With those super content it is normal to have such high traffic.

OK now for further inspection, I check his article archives. He has been blogging since October 2006, almost 2.5 years. Each day he writes one post or two. That means he will have more than 400 articles a year.

Next I want to know why he had so many backlinks. I visit several blogs and these blogs have give him backlink from their blogrol. I do not know whether he add the link voluntary or not. But looking at his blog content, those bloggers are all his fans.

So what is the morale of this article? It’s so simple, the blog is popular because of it’s content. He gives value to his reader through his experience. Ask your self, are your article unique? Does it gives value to your reader?

Reaching 3 digit income

admin — Fri, 30 Jan 2009 14:01:38 +0000

After spending 3 hour / day working online for one year, this month I reach 3 digit income. My next target is to reach $250 income at the end of the month, or about 10% increase each month. This month income are from:

Adsense: $51
Forum posting: $30. This is hot. I recommend you to join, it only took me one week to earn $30.
Selling text link ads: $15
Affiliate sales: $9

Total: $105