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How to Run a Disastrous Email Marketing Campaign

admin — Thu, 03 Nov 2011 03:56:45 +0000

Despite everything being said to the contrary, many people are still using email marketing in preference to taking up advertising on social media sites such as Twitter and Facebook. Email marketing has been with us for some time now and many businesspeople feel comfortable with it because they believe they understand how it works. However we must be careful that we don’t become too familiar for if we do we could easily undo all the effort we are putting in with these disastrous mistakes.

Don’t Bother About Spam Laws

Your email campaign can become a disaster if you ignore spam legislation. In the United States spam laws are affected by both federal and state legislation. Ignore either at your peril. Europe also has spam regulation to be aware of. One of the most frequent infringements of spam regulation is caused by the instigator of the email campaign not placing an ‘opt out’ or ‘unsubscribe’ option in the body of the email. Any unsolicited email without such an option will instantly be regarded as spam. To have your entire email campaign seen as spam because of such a simple omission is actually bad business, as who would it hurt to have such a option included in the first place.

Ignore Good Spelling and Good Grammar

Newsletters sent out via email can also do you more harm than good if they are badly written with spelling and grammar mistakes. If your content looks cheap and nasty it will not get read and if it is not read the whole process will have been a waste of your time. If you are unable to string a few meaningful words together without it looking like a primary school production, have someone else do it for you.

Don’t Double Opt-In

On the surface you will go to sleep at night with the belief that you have sent out so many thousand emails to potential clients. You feel you must be successful with some of them. Wrong! The majority of them will finish up in the spam folders of Gmail, Yahoo Mail and Hotmail. All three of these most popular email accounts have mastered to art of filtering out spam mail.

One way of beating a spam filter is by including in your email an ‘opt-in’ option. This makes your email recipient friendly. Opt-in must be used with something worthwhile and of value. You might use you opt-in to offer your email recipient a discount on some product if they agree to receive your newsletter every so often. In this way it is they who ask you to send them such information and your email from then on is no longer unsolicited.

A double opt-in will work even better in avoiding automatic spam filters. It will also weed out the more casual taker and leave you with a more likely prospect. All a double opt-in does is ask your email recipient to confirm that it was actually them who opted-in in the first place. It could also be a good opportunity to offer another bonus as an upgrade on the first. The secret is in thinking creatively to increase your email marketing success considerably.

Direct Everyone to Your Home Page

Sending an email newsletter campaign with a link to your home page can also be a turn off. People like to go directly to what they are looking for. If, after all your previous work in making your email spam free and offering bonuses you fall down at the last hurdle, it has all been a waste of time and effort.

No doubt your email or newsletter will be highlighting a certain product you have to sell. If this is so have the link URL go directly to the page on your website that contains that specific item. Many people are not going to go to the trouble of flipping through all your pages to find what you have been talking about. If they land on your home page they will often leave immediately. If they land on the page where the item and all its details are located, they will look and read, This heightens the chance that they may also buy.

Once You Have Produced Your Copy Forget it From Then On

It is just as easy for you to give quality to your emails, newsletters and websites as it is for a large multi-national company. There is no excuse for lack of quality. The time you spend on providing your readers with quality will be time well spent as if your copy is shabbily produced your email recipient will most likely discard it immediately.

You will need to constantly upgrade the content on your emails just as much as upgrading the content material on your website pages. People will notice if copy becomes stale and once they do it can be a serious turn off. This also extends to the use of images. A good image can make your email more attractive, but when the average person is going through his or her email there are usually quite a number lined up. This means there is often not a lot of time available to open all the images. If you do use an image keep it small so that it will download quickly.

This article was written by Will from Life Insurance Finder. Visit Life Insurance Finder to compare life insurance quotes.

Why You Should Highly Consider Email Solo Advertising

admin — Thu, 26 Aug 2010 02:48:32 +0000

Getting tons of direct mails – especially those that are unsolicited – is probably the least thing you want to happen in your busy day. If you are an advertiser, you need Targeted List Advertising; hiring any email marketing services you encounter that will blast your ads to hundreds of thousands of members in the list won’t get you results.

One of such laser-targeted email marketing types is Email Solo Advertising. Email solo advertising is essentially advertising using email newsletters, sent out to the newsletters’ opt-in members. Obviously, advertisers are required to be reliable and trustworthy.

The benefit of advertise your products or services to email newsletters is that you will pitch to laser-targeted audience who is more than willing to ‘listen’ to your pitch and buy to your recommendation. This being said, you need to choose which email newsletters are of high quality – never focus on the member counts – focus on the niche and the quality of the email newsletters.

Before signup with any email solo advertising service providers, be sure you search the Internet for the best option. Again, never fall for “we deliver your ad to 250,000 subscribers” kind of ads – the most important factor is conversion, and this is achieved by placing your ads on quality lists.

Of the many services available, one list marketing service to recommend is Rent-a-list.

Rent-a-list offers your business full advertising services and full access to its network of web properties in 66 niche markets. You can track your campaigns, access ad design services, targeted list advertising, sponsorship advertising and impression-based image and text advertising. Be sure to check out online advertising discount from Rent-a-list.

How do you know that Rent-a-list is a trusted and reliable advertising service business? The best way to find out is by searching for reviews and testimonials regarding the service. For case studies and testimonials, you can access them from Rent-a-list testimonials page.

New ways to get backlink

admin — Sun, 15 Mar 2009 10:24:13 +0000

TopEasyTips.com has just launched recently. It is a unique website which provides various tips. All article there started with ‘How To’. You can submit your article there and receive backlinks. They allow duplicate content so you don’t need to make a new article, just submit your old article and change the title to start with ‘How To’.

You can use TopEasyTips for:

Reading various easy tips
Promoting your affiliate link through article
Getting more traffic to your website

Top eight ways to monetize your blog

admin — Sat, 10 Jan 2009 13:40:40 +0000

Contextual ads. These ads are shown based on the content displayed to the user. A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on what the user is viewing. The most popular contextual advertising are Google Adsense, Yahoo! Publisher Network, and Microsoft adCenter. Contextual advertising can be in text or graphic form.
Affiliate marketing. Affiliate marketing can be a huge source of income, better than adsense if it is done correctly. Affiliate marketing is selling other people products. Many people just use banner for affiliate marketing. This won’t work well. You must affect your customer to buy, and this can not be done by using banner. You must make the your reader to trust you, and gives them solution of their problem. You might offer something that will save their money. Here is the top affiliate that I recommend if you are in the internet marketing niche. You can earn a lot from there.
Selling banner. You can sell banner by asking people to advertise. It needs work. Even a great product needs promotion. Before selling your ads, you must place advertising space on your blog. Email companies statistic about your blog, price list, and give then screenshot where their ads will be placed. Your offer must describe your blog’s topic, pageview, and unique visitor statistic. If you can give them statistic about your visitor characteristic, like male or female, your visitor jobs, ages, and location. If the company is familiar with internet marketing, you can also provide them with other statistic like technorati rank, and Google PageRank. You should also specify your policy on PageRank, whether you will give backlink or not.
Making review. You can make money by writing review for other people product or service. SponsoredReview.com, ReviewMe.com and PayPerPost.com can help you by being a brokers between you and sponsors who pay for you to write a review of their website/product/service on your blog. The bad thing about making review is you have to work/write to get money. It is not a passive income sources.
In-Text Advertising. You can show ads based on certain keywords in the text of your articles into link advertisements. If a reader clicks the link you make money. The most popular providers of this service are Kontera.
RSS advertising. If you build up a good RSS readership, you can monetize your feed by using services like Feedburner.com and integrate it with Google Adsense on your feed.
Donation. You can set donation using paypal. Go to paypal and get the donation code. At paypal, you can click on the “Merchant Services”. In the “Key Features” box, click on the “Donations”.
Selling your content like ebook. Create an usefull ebook about topics of your blog. If you do internet marketing blog, you can sell an ebook about increasing traffic or SEO. You can receive payment using paypal. It can save you a lot of effort in setting up your shopping cart.

Autoresponders Law

admin — Thu, 04 Dec 2008 14:34:35 +0000

There are laws against sending spam. There are even laws that you must follow when you send
email that was requested. In order to be in compliance with the anti-spam laws in various states in the US, each commercial email that you send must include your name or business name, your street address, city, state, zip code, and phone number.

You must also include instructions that will allow the recipient to remove themselves from your mailing list or your newsletter. Protect yourself from spam complaints in any way that you can. Make sure that when a customer requests any type of information from you that an
email is sent requesting confirmation before any other email is sent.

If someone is placing an order from you, include a check box on the order form, asking for permission to send them periodic emails. Never use your autoresponder to send unsolicited commercial email!

Those are pretty simple rules that you should obey. When someone thinks that you are sending them spam, your business might be over. So don’t underestimate.

What is internet marketing

admin — Fri, 24 Oct 2008 16:58:32 +0000

Internet marketing is the marketing of products or services using the Internet. By using the internet you spend lower cost for marketing your product or service. You don’t need to rent an office space. The website is your office. Another benefit of internet marketing is it’s tracking ability, where you can find out your website performance like how many people visit it.

Internet marketing is associated with several business models:

E-commerce — selling products using website. Your website can take orders and payment through payment gateway.
Publishing — you can help other people who wants to advertise their products or services by selling advertising space.
Lead-based websites — generates value by acquiring sales leads from its website.
Affiliate marketing — helping other people to sell their product or service where you will usually receives a percentage of sales. For example I earn lots of money by selling Ken Evoy’s product.

Internet marketing has created a new job which is internet marketer who helps people selling their products or services. To become an internet marketer you need a website or an email list. By having a website you can sell advertising space, other people products and services. Or if you have an email list, you can email your list and offer them to buy products or services. You will then get paid if someone bought it.

How to do affiliate marketing

admin — Sat, 13 Sep 2008 10:20:10 +0000

Affiliate marketing can be a huge source of income, better than adsense if it is done correctly. Many people just use banner for affiliate marketing. This wont work well. You must affect your customer to buy, and this can not be done by using banner. You must make the your reader to trust you, and gives them solution of their problem. You might offer something that will save their money. I earn lots of money by selling Ken Evoy’s product. The product was great so it help me selling. If you want to sell it too, buy it and try for your self. That way you can promote better.

You can post a review about a product in your blog. Show how it can help them. Many people also use email marketing which also explains the benefit of a product. Another important thing to do is to hide your affiliate link. But first check with your affiliate program’s Term Of Service, whether they allow it or not. If you use wordpress like I do, you can create a php file, and told it to redirect to your affiliate link. Type this in your php file:

header("Location:http://www.domain.com/?id=1233");

?>

Email marketing ebook

admin — Sat, 26 Jul 2008 12:50:49 +0000

Here is a new free ebook on email marketing. Jupiter Communications reports that email marketing is worth $7.3 billion in 2005. Email is a very important marketing tool. It talks about Bulk Email vs. Opt-in Email, ways to collect email, managing your email list, and how to create an attractive email. The best part is you can read best practice email sample.

Download here.

How to write an attractive email subject

admin — Sun, 20 Jul 2008 01:45:00 +0000

If you are in the affiliate marketing business, then you know that email marketing is very crusial. One of the important thing from email marketing is your email subject. Your email subject must attract the people who is reading it. Without it, your email will not be read. People will just delete it or flag them as spam. You need to get people to open your email and read it. One of the numerous ways you can use to persuade your subscriber is by providing a well written subject. Here are some tips:

Your subject must be short and provide a summary for the content of the e-mail so that the recipient knows the basic of the content. You want your subject to instantly grab the attention of your subscriber.
Make your subject always bring curiosity of your recipient. It must literally force the recipient to open the mail. Acertain emotion must be ignited for them to open the mail. You can provide a subject that says your e-mail contains some tips or tutorial, something which is usefull for them. An example of this is using keywords like “How to”, “tips”, “Guides on”.
Put your subject in a question form. By asking them, you are reaching their emotions, and bringing them to read the message.
You can also use a subject that commands your reader, like “Act now”, or “Double your earning now”.
Use breaking news as your subject to intrigue your subscriber. For example, “Host stock found, current profit 40%”.

Three Things To Avoid When using Opt In List

admin — Fri, 18 Jul 2008 14:54:38 +0000

When you have Opt In List and decided to use them, there are things you have to consider to avoid any problems with the law. There are many laws to help protect the privacy of the internet users from spamming. As a tip, here are three things to avoid when emailing your list:

Forget to put an unsubscribe feature in your email sent to the opt-in user. There may be times when the user wants to unsubscribe from you list after they have join it. When someone in your list request wants to be unsubscribed, then remove him from your list. If you keep sending them your e-mails, you are now sending them spam mail. When you are reported as a spammer, you can lose a lot of subscribers.
Did not take notice of your unsuccessful sends. These are many reasons that e-mails did delivered to your list. It maybe because the server was busy at that time but can still be delivered in another time, inbox of the recipient is full, and the use hasr provided invalid email address. Erase invalid email account from your list so that you have an accurate statistics about sales ratio.
Do not send them pornographic or disturbing image in your emails.